Mumbai Capital

Twitter names AmEx executive Leslie Berland as CMO

Twitter Inc named American Express Co executive Leslie Berland as its chief marketing officer, Chief Executive Jack Dorsey tweeted on Tuesday.

“Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!,” Mr Dorsey tweeted.

Ms Berland, who joined AmEx in 2005 and is currently executive vice-president of global advertising, marketing and digital partnerships at American Express, confirmed her new job via a tweet.

Twitter Chief Operating Officer Adam Bain sent a series of tweets on Ms Berland.

“In my role, I get to talk to the best and brightest in mktg. So when we originally drafted our dream list of CMOs, @leslieberland was #1,” Mr Bain tweeted.

The new appointment comes after four top executives left Twitter.

Media head Katie Jacobs Stanton, product head Kevin Weil, the head of the engineering division, Alex Roetter, and HR head Brian “Skip” Schipper left the company, MrDorsey tweeted late Sunday night.

Meanwhile, Mr Weil will be heading the product at Facebook-owned Instagram, reports ANI.

Mr Weil was recruited by Instagram four months before announcing his departure from Twitter late Sunday night, reports recode.net. The head of product position at Instagram was earlier occupied by Peter Deng.

An Instagram spokesperson declined to comment on the development.

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. — Reuters

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Printable version | May 15, 2021 5:12:06 AM | https://www.thehindu.com/news/cities/mumbai/business/Twitter-names-AmEx-executive-Leslie-Berland-as-CMO/article14023557.ece

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