Chennai

Qube Cinema to screen previews, trailers for free

Industry stresses on need for reforms to create favourable business climate for producers

Director Bharathiraja, who leads the special consultation committee of the Tamil Film Producers’ Council, announced on Friday that Qube Cinema would not be charging money from Tamil film producers when they screen their movies for previews and for officials from the Central Board of Film Certification.

It was also announced that there would be no charges levied to play movie trailers in theatres.

Need reforms

While committee members say a slew of reforms are needed to create a favourable business climate for producers, Kollywood’s standard script about movies missing their release dates continues unabated.

This time, it was actor Vijay Sethupathi’s Sindhubaad. The film’s delayed release was put down to its producer S.N. Rajarajan of “K Productions” owing ₹17.60 crore to Arka Media Works, producers of the Baahubali movies, when he distributed the film.

The film did release after Arka Media Works gave a no-objection certificate as a goodwill gesture, but it has once again triggered a debate on why these issues continue to plague the ₹1,000-crore industry.

One of the committee members and producer J. Satish Kumar says actors like Vijay Sethupathi and Sivakarthikeyan often find themselves embroiled in such disputes because they do not have a fair assessment of their overall business potential.

‘Transparent collections’

“Star salaries need to be rationalised and box office collections should be transparent. Stars today are hiking their salaries based on trumped-up box office collections,” said Mr. Satish Kumar.

The financiers, who also sometimes double up as distributors, say that lack of proper planning and execution result in ballooning budgets.

The actors, however, blame a lack of transparency in reporting box office collections for them not agreeing to a profit-sharing model. This way, the producers, distributors/financiers, actors and technicians are intricately locked in a three-way trust deficit.

Tiruppur Subramaniam, president, South Film Financiers’ Association, said Tamil films that are being released were being shot for “far too long”.

C.J. Jayakumar, producer, Cameo Films, said: “The film business can be reformed only when producers have access to a formal banking system. As long as we take money from financiers, financial disputes will continue to stop movie releases.”

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Printable version | Feb 22, 2020 6:59:08 AM | https://www.thehindu.com/news/cities/chennai/qube-cinema-to-screen-previews-trailers-for-free/article28231455.ece

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