On the move: A superstar-esque path to spreading awareness

January 13, 2015 07:56 am | Updated 07:56 am IST

Road Safety Week programmes were launched in Chennai

Road Safety Week programmes were launched in Chennai

Whose voice will get you to pay attention – Rajinikanth’s or that of an RTO employee? Understanding that actors have a greater reach when it comes to spreading awareness, transport officials have roped in mimicry artists to create awareness on road safety.

Road Safety Week programmes were launched in the city on Sunday. While the Chennai traffic police is organising various programmes, including distribution of helmets, the transport department has been conducting awareness drives.

“Apart from the routine practice of giving pamphlets, we thought it would be better to do something that will have an impact on people. Hence, we decided to use mimicry, mime and street play,” an official from the Aynavaram RTO says.

The mimicry artiste spoke about the dangers of drunken driving, speaking on the mobile phone while riding, flouting the helmet rule etc. “This was done at our RTO itself. People came and stayed back for quite a while to watch. They would not have if it was yet another speech,” he adds

Apart from this, street plays were organised by transport offices in New Avadi, Pulianthope, Tondiarpet and Aynavaram. “We roped in students to enact the dangers of flouting traffic rules. There was also a mime performance by the students,” says another transport official.

Reducing risk

A joy ride in the vehicles of parents or relatives often proves risky to youngsters. But, this does not seem to deter drivers under 18 from zooming by on city roads.

A few years ago, a higher secondary school student in Anna Nagar died in a fatal accident on an unlit stretch. Despite attempts made by government agencies and schools to curb the practice, it is common to spot school-uniform clad students riding two-wheelers.

"We enforce the law in our school premises and create awareness among students. But, this practice continues on roads. Parents must be held responsible for letting children drive. People who allow youngsters to park vehicles on roads must alert the police,” says H.E.Wilkins, chairman, Doveton Corrie group of schools.

The Transport Department plans to change a provision in the Motor Vehicles Act whereby those aged 16 are allowed to ride vehicles with an engine capacity of less than 50 cc.

“Automobile manufacturers have largely stopped manufacturing such vehicles. We plan to raise the bar and make 18 the minimum age. We levy fines on youngsters or detain vehicles and insist on parents retrieving them. Parents play a pivotal role in controlling under-age driving,” says an official.

(Reporting by Vivek Narayanan and K. Lakshmi)

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.