Fisheries university set to make a retail foray

Seven Kayalagam outlets to boost fish consumption

The Tamil Nadu Dr. J. Jayalalithaa Fisheries University will soon open seven Kayalagam eatery-cum-retail outlets to encourage fish consumption among people.

The first outlet will open in a couple of weeks at Madhavaram where five trained fisherwomen from Pulicat will serve breakfast, lunch and snacks.

“We have planned meen kozhambu and prawn kozhambu as accompaniments to breakfast items like idli and dosa. We will also serve lunch and snacks in the evening,” said Vyjayanthimala Sankar, a fisherwoman.

Incubation facilities

The University’s department of fish food processing has trained these women.

“We have an incubation centre at Madhavaram where space and processing machinery is provided to SHGs and entrepreneurs who are interested in processing seafood. More such incubation facilities are nearing completion. Our aim is to provide quality fish-based foods at nominal cost. The Kayalagam outlets that are to come up in campuses of the University’s constituent colleges will have thermally processed products in laminated pouches,” S. Felix, Vice- Chancellor of the University, said.

He went on to say that the seven outlets would help increase fish consumption among people.

“Globally it is 20 kg of fish per person per year. But in India, it is only 9 kg. Fish protein is very good. We are planning to hold awareness programmes in schools,” he added.

The incubation facilities, including those at Nagapattinam and Thoothukudi, are being funded at a total cost of ₹2.5 crore under the National Agricultural Development Programme.

Branded products

The products have been branded and have food safety standards certification. At Madhavaram, the products will be branded as Pulicat Omega, at Nagapattinam as Poompuhar Omega and in Thoothukudi as Pearl City Omega, Mr. Felix added.

The Madhavaram centre has also produced entrepreneurs like Saravanan of Perambur, who makes fish and prawn pickle. “I make a limited quantity of pickles and I have a set of customers who buy them. Soon, I plan to make smaller packs for a larger market,” he explained.

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Printable version | Feb 19, 2020 7:06:42 AM |

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