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Tube Watch: Prime-time success

This is one serial in which comedy, romance and glamour are packaged together to entertain prime-time viewers.

Podhigai’s latest mega serial, ‘Vaazhve Daayam’, is set in an advertising agency, with the families of the hero and heroine living in the same house.

It stars actors Madan Bob, Nithya, Pandu, Kathadi Ramamurthy, Krish and Nisha, and makes audiences laugh, with enough twists and turns, including a love triangle. The serial airs Monday to Friday from 8.30 p.m. to 9 p.m.

Rithish, director-producer of ‘Vaazhve Daayam’, who has also penned the script, said he tried a different genre this time, and it clicked with the audience.

“I have worked with Crazy Mohan and Mouli, and love comedy. But, I also love action, and many of my serials, including ‘Informer’ and ‘Emergency Action’, have been based on police stories,” he said.

Rithish said he was currently working on another thriller.

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Printable version | May 14, 2021 1:46:25 AM | https://www.thehindu.com/news/cities/chennai/chen-columns/tube-watch-primetime-success/article6324395.ece

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