Tinsel Town: No Thala Pongal in 2015; I will get most screens

With the release of Ajith Kumar’s Yennai Arindhal postponed, concerns of a clash with Shankar’s latest have been allayed

January 02, 2015 02:05 am | Updated 02:05 am IST

The makers of Yennai Arindhal , featuring actor Ajith Kumar, have announced that the film won’t compete with director Shankar’s much-awaited I on Pongal and will instead have a solo release on January 29. The development has led to the allaying of concerns over the outcome of both movies releasing at the same time. The film’s trailer and audio, which was released on Youtube on the New Year’s eve, has been generating a buzz on social media.

While the makers of YA maintain that the film has been pushed to January 29 only because the post-production is still not complete, those in the industry reckon that the decision could have been taken after considering the financial costs.

Two big movies clashing at the box office often end up dividing the audience and split the revenues. This concern has been consistently flagged by both distributors and exhibitors who have suggested that both these movies could benefit by going solo at the box office. Pongal, 2015 has been identified as one of the best days to release a film. Since the festive day arrives in the middle of the week, a film releasing on the previous Friday could cash in on the long weekend.

With Yennai Arindhal releasing on January 29, only one more weekend remains before the Cricket World Cup 2015 begins in middle of February. It could end up pushing the release of other big budget movies to April.

(Reporting by Udhav Naig)

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.