Mixed response to SC nod for pictures of CMs in ads

State had sought a review of the previous order that restrained use of photos

The Supreme Court’s order permitting the use of photographs of Chief Ministers in government advertisements evoked a mixed response in Tamil Nadu on Friday.

A section of the political community welcomed the decision saying that the Chief Minister represents the collective spirit of the people and hence there was nothing wrong in publishing their photos.

“India is a diverse country and the leaders help in creating the bond among the people. For instance, when they see a leader urging them to look after the girl child, many will follow it. Similarly, for the illiterate among the population, the face of a leader and the government’s emblem denote that the advertisement has a message for them,” said Thamizhaga Vazhvurimai Katchi leader Panruti Velmurugan.

The Tamil Nadu government had also sought a review of the apex court’s previous order that restrained the use of such photos. For the ruling AIADMK, though it is of no use at the moment with the Assembly election announced, it is a victory of sorts for the party.

“When Prime Minister Narendra Modi’s photo is projected, the BJP’s image too is boosted, similarly for other parties too. Nowadays, as far as the AIADMK is concerned, even if there is no photo of Amma [Jayalalithaa] it does not matter since her face and image are imbibed in everyone’s hearts. It might be useful to promote lesser known persons,” said a party leader.

Virugambakkam resident C. Anbu said that while he meant no disrespect to the Supreme Court, government symbols were enough to carry the message across. “I feel that the Prime Minister, Chief Minister and their Cabinet ministers should come forward and give it up,” he said.

R. Sridharan, an advertisement professional, said that to take across the message the photos of leaders was not necessary.

A former government official said that with this ruling the Supreme Court had endorsed unnecessary expenditure in the form of advertising.

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Printable version | Feb 25, 2020 12:31:15 AM |

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