The iconic ‘Opera House’ will now showcase experiences revolving around Artificial Intelligence and Internet of Things. Samsung Electronics on Tuesday opened its world’s largest mobile experience centre in Bengaluru. The Opera House on Brigade Road, which has been renovated and restored, will bring together technology, lifestyle and innovation to offer people unique experiences.
“Noida got the world’s largest mobile factory and now Bengaluru has got the world’s largest mobile experience centre,” said H.C. Hong, President and CEO, Samsung SouthWest Asia, at an event here. “Samsung has taken a leap from ‘make in India to make for India’ and now ‘make for the world’,” said Mr. Hong.
The standalone property as big as a shopping mall has been named ‘Samsung Opera House’, and will showcase experiences revolving around niche technologies.
For instance, Samsung said, one can slip into the role of a fighter pilot doing extreme aircraft stunts and experience a space battle, or a roller coaster ride, using these technologies. The other virtual experiences include kayaking or rowing as well as cycling through scenic Europe.
“From the outside, it looks like a piece of art and from the inside, a tech paradise that the people of this city... will cherish,” said Stephanie Choi, senior vice president, global head of retail, mobile division, Samsung.
The South Korean conglomerate will also showcase its full line up of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub refrigerators.
Startup hub
The facility aims at becoming the hub for events organized around fitness, gaming, music, movies, food, stand-up comedy and startups. The facility will also have a fully functional customer service centre and is equipped with high-speed public Wi-Fi.
