The State may have a famed IT capital, but its regional language, Kannada, has been rather slow in joining the web-app radio bandwagon.
Years after Tamil, Malayalam, Telugu and Hindi have had multiple web radio stations, three Kannadigas, including an NRI doctor from Chicago, have now come together to launch the first ever Kannada web radio channel — aptly named Nammradio.com.
The subscription-free channel, with 24-hour Kannada programming, is available through Android and iOS apps.
The channel has put up its studio in Bengaluru, and is presently doing dummy runs and will begin live broadcast shortly. Sandeep Samethadka Nayak, a doctor practising in Chicago and one of the chief investors in the project, told The Hindu that while most of the other Indian languages had such Internet-backed world-wide platforms, Kannada lacked one.
“We intend to develop this channel as a global common platform for the Kannada-speaking population. As an NRI, I can tell you we would love to hear Kannada music and entertainment,” he said.
With its focus on reaching out to those beyond the reach of FM radio, Nammradio.com will have four streams for each timeline — India, North America, United Kingdom and Australia. “Not just those living abroad, there are Kannadigas living in various parts of the country, who don’t have a Kannada radio platform, with good music. With the platform being web-based, we will be reaching out to them as well,” said Avanidhar Havaldar, who is producing the content for the channel.
“We will give 15 hours of unique programming every day, with repeat broadcast of selected programming through the rest of the day. We have hired 18 radio jockeys working on programming. We have acquired rights to a large cache of music, including Carnatic and Hindustani classical music,” he added. The channel, free for downloads, is working on advertisement revenue to sustain itself.