Bengaluru

How pure is that silk?

DAZZLING COLOURS: The Great Indian Silk Mark Festival 2011 is on in the city.   | Photo Credit: mail

How does the discerning buyer ensure that what he or she is buying is pure silk?

Head to the Great Indian Silk Mark Festival 2011, which commenced in the city recently, to find out. Every product sold at the festival has the Silk Mark, which serves as an assurance of the quality of silk being sold to customers. The mark was introduced by the Central Silk Board in response to requests from consumers and silk traders for a benchmark that would ensure fair trade practices in the industry. The Board launched the Silk Mark Scheme in 2004.

The festival began with an array of colours at the Silk Mark Fashion Show on July 15 at the Sudarshan Pearl Hall in Malleswaram here. The fashion show, inaugurated by actor Priyanka Upendra, featured a variety of silk garments, ranging from the traditional Kanjeevaram saris to more western outfits, including silk denim and footwear.

The organisers of the festival described it as a “grand silk shopping extravaganza” that would leave silk-lovers delighted. An initiative of the Silk Mark Organisation of India, Bangalore, the festival will last until October 31. Each product sold at the festival will have a silk mark tag with a number, which can be sent by SMS to the Silk Mark Organisation for the opportunity to win prizes with every purchase.

The Grand Bumper Prize is a Maruti Alto K10 car, while first prize winners will be eligible for a Tata Nano. The second prize is a Hero Honda Pleasure scooter while the third prize will be a gift valued at Rs. 10,000. In addition, customers can win other prizes every week.


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Printable version | Aug 2, 2021 9:19:42 AM | https://www.thehindu.com/news/cities/bangalore/how-pure-is-that-silk/article2289980.ece

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