Bengaluru traffic police launch ‘Safety First campaign’ with late actor Puneeth Rajkumar’s voiceover

The campaign will be aired during the screening of his last film James scheduled to be released on Thursday, what would have been his 47th birthday

March 16, 2022 11:27 pm | Updated March 17, 2022 09:42 am IST - Bengaluru

The Bengaluru Traffic Police on Wednesday launched its awareness campaign on the importance of good quality helmets and the role they play in saving lives. To mark the launch of the Safety First campaign, Ashwini Puneeth Rajkumar, the wife of the Kannada film star Puneeth Rajkumar who passed away in October last year, distributed helmets to women traffic personnel at the Traffic Management Centre.

Bengaluru Police Commissioner Kamal Pant and Joint Commissioner of Police (traffic) B.R. Ravikanthe Gowda launched a video clip with the voice of the late actor Puneeth Rajkuamar urging  road users to follow traffic rules and wear helmets while riding bikes.

The video clip will be aired during the screening of his last film Jamesscheduled to be released on Thursday, what would have been his 47th birthday. Helmets were also distributed to traffic policemen and a few members of the general public who attended the programme. “The goal of the campaign is to ensure that every household is aware of traffic rules,” said Mr. Gowda.  

He added that bikers and pillion riders often use substandard helmets to avoid getting caught by police, Many don’t secure the straps. “The aim of the traffic department is to ensure the rules are followed strictly so that fatalities can be minimised,” he reiterated.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.