Zoom: In a category of its own

Can the entire duration of a film, i.e. two hours and thirty-eight minutes, be filled with crass double entendre jokes alone? Prashant Raj’s Zoom shows you how that is done. In the name of comedy and entertainment, Zoom has a ludicrous story (if one can even trace it coherently), a heavy dose of misogyny and some extremely loud acting.

Santosh (Ganesh) and Nayana (Radhika) work for competing advertisement agencies. While Nayana believes in doing work ethically and with integrity, Santosh believes there is no harm in taking shortcuts, especially if they are crooked and immoral. The crux of the film is devoted to an ad that Santosh shoots for ‘Zoom’, a tablet which can cure impotence, among many other things. Nayana discovers that Zoom is actually a fictitious product and complains to the advertisement council to get Santosh arrested. In an attempt to evade arrest, Santosh searches for names of banned scientists and goes all the way to meet Dhoomaketu, a scientist fluent in Kannada based in Milan, Italy, to manufacture a product for which he has already made an ad. Nayana follows him to Italy and what ensues is a forced love story between them, some tomfoolery at the end of which, Nayana becomes pregnant with Santosh’s baby.

If Nayana believed in any principles in the beginning of the film, Prashant gives her a ‘boys will be boys and will lie and cheat’ excuse and force her to accept the hero. Not only is the entire premise of the film ridiculous, its resolution is especially problematic. The larger argument is that if one can lie to promote products in the advertisement industry, then why not in love (as absurd as it sounds). The resolution, in fact, pokes fun at Nayana’s resolve to lead a life with some amount of integrity.

Sadhu Kokila plays MJ, Santosh’s boss and a sex-starved person who sees an opportunity for a perverted joke in almost every scene.

Ganesh and Sadhu Kokila’s performances are loud and melodramatic. Radhika can barely do much in the role she has been given.

The film begins as a regular comedy, then transitions into a sex comedy and ends up as a romance, doing justice to none of the genres. ‘Masala’ entertainers are fine, but do they always have to use the women to demean and poke fun at?

There are films that expect you to leave your brains at home and then there is Zoom, in a category of its own. And that is not necessarily a good thing.

Our code of editorial values

This article is closed for comments.
Please Email the Editor

Printable version | Oct 23, 2021 11:14:06 AM |

Next Story