Rishab Shetty’s college musical Kirik Party has created a record of sorts by collecting ₹35 crore at the box office in 75 days. The amount is being touted as the highest from a film made with a ‘modest budget’ after Mungaru Male released a decade ago.
Kirik Party, which was released in late December, is still being screened in as many as 102 theatres in the State as well as abroad, according to Pushkara Mallikarjuna, one of the producers. The movie survived the release of Telugu blockbuster Khaidi No.150 of mega star Chiranjeevi, Goutamiputra Shatakarni of Nandamuri Balakrishna and Tamil blockbuster Bhairava starring Vijay.
Initially, the film was released in only 115 screens by distributor Jayanna. However, in some multiplexes, Kirik Party has replaced Aamir Khan’s Dangal .
“The film was made with a modest budget of ₹10 crore. Kirik Party is the second film of its kind after Mungaru Male in terms of collection,” says Pushkara.
According to trade experts, this movie followed the trend set by Rangi Taranga, which was made by a bunch of newcomers, mostly software professionals. Besides completing 100 days in theatres, Rangi Taranga was not shaken even by Rajamouli's Baahubali.
Rakshit Shetty, who has written the story apart from playing a protagonist, attributes content and fresh treatment for the success of Kirik Party . The film is being screened in 50-plus countries and continues to be screened in several multiplexes in Karnataka.
The film’s marketing strategy was unique. The trailer was released by director-actor Upendra and was viewed more than 3 lakh times within 48 hours.