Now you can order that slit long jacket sported by your favourite actor in that ad with just a click of a button. All you have to do is to tap on a phone app over the advt. and click on the jacket, the app will then route you to the ecommerce website to place the order. City based start-up AuRaaz Technologies have come up with an object-recognition interactive augmented reality based commerce system, which is set to change the way consumers use their smartphones to interact and build affinity for a particular brand or product.
Founded by Vasigula Satyadev and Vinnakota Kamayya Gupta, AuRaaZ is an augmented reality-based commerce platform that allows users to retrieve product purchase options and product information that the user comes across in a movie poster, trailer video media and the like by just capturing the image of the particular movie poster through the smartphone camera.
The AuRaaz app is expected to hit Google Play Store with these enhanced features in a month’s time.
“We have applied for a patent for it and it has been published in the Patent Office Journal in April this year. With AuRaaz, our aim is to help optimise publicity campaigns, generate last mile revenue for stakeholders with better brand positioning and engagement with consumers for sectors like film industry, hospitality, real estate, e-commerce partners,” Mr. Satyadev told The Hindu .
Developed with an initial investment of ₹1 crore, AuRaaz Technologies has already tied up with 38 e-commerce firms like Amazon, Flipkart, Jabong and Myntra.
“Our transmedia platform is ready and available for businesses across industries, but we are strategically starting first with the film industry. With the film industry suffering a huge financial losses due to piracy and the film industry stakeholders incurring ‘costs’ for publicity, unfortunately there is no optimisation or even last mile revenue to the ‘costs’,” Mr Satyadev added.
“We are now looking to join hands with film production houses across the States and the Film Federation of India to introduce this augmented reality-based platform in the motion picture space,” he added.
This would mean that if the user wants to know the model of the phone that Amitabh Bachchan used during a scene in a film, the platform allows you to click on the moving image which then leads you to the e-commerce platform from where the user can make the order.
The start-up also provides experiential marketing solutions for real estate firms in three-dimensional platform. “Once a user places the app over a real-estate catalogue, it will allow him/her to have a three-dimensional glimpse of the construction plan,” Mr Satyadev said. Upbeat about this path-breaking new technology, the founders of AuRaaz Technologies are working on two more patents in near field communication and holograms.
