Demand for fusion jewellery on the rise

A woman trying a multi-purpose neckpiece at an exhibition in Visakhapatnam. —Photo: C. V. Subrahmanyam  

Notwithstanding the variation in gold price, showrooms in the city are witnessing brisk business for the past one week.

With ‘Sravana Sukravaram’ and ‘Varalakshmi Puja’ celebrated in the month of Sravanam , women find it the best time to invest in gold jewellery.

Cashing in on the trend, Hyderabad-based jewellers say that the season is apt to hold exhibitions.

“Every year, we come up with a new collection to cater to the needs of the local clients. Despite an increase in the price of gold, the business in Visakhapatnam is always overwhelming,” says A. Srinivas, associate-manager of PMJ Jewels, Hyderabad, who presented a two-day exhibition in the city.

Apart from light-weight and traditional ornaments, jewellers say that there is a growing demand for fusion jewellery. They say that a combination of low-Carat diamond-studded ornaments embedded with rows of pearl and ruby, a fusion of emerald and diamond neckpieces, and intricately crafted polki jewellery are in vogue.

“We have regular clients for traditional Nakshi workmanship all through the year. Though this is the first time that we are organising an exhibition in the city, there is tremendous response for fusion jewellery, especially for antique, temple, and contemporary jewellery designs,” says Karuna, a jewellery designer and a partner of Anvika Jewellery store, Hyderabad.

After a month-long lean business experienced in Aashadam , traditional jewellery stores look forward to Sravana Masam .

“Despite an increase in gold price compared to last week, people do invest in gold ornaments during the month. However, irrespective of the price variation, there is a positive movement in the market throughout the season,” says Suresh Jayaraman, manager of GRT Jewellers. Those who follow the tradition of buying jewellery for Sravana Masam puja , say that their purchasing power depends on the price for the day.

“If the price is exorbitant, we might end up buying a gold coin. If the rate is affordable, we prefer investing in an ornament,” says Rama Tarakam, a homemaker.

Jewellery showrooms are witnessing brisk sales, thanks to the tradition of investing in gold, irrespective of price variation, during ‘Sravanamasam’

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Printable version | Jan 21, 2022 6:36:37 PM |

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