Vijayawada

‘Internet ruining creativity’

Regardless of the area of one’s specialisation, young designers must focus on staying original, says Delhi-based design consultant and trainer Nishi Singh.— Photo: Ch. Vijaya Bhaskar  

The internet has wrought huge changes in our lives, both positive and negative. As far as the design sector is concerned, creativity is on the downswing thanks to the cyber world, says Delhi-based design consultant and trainer Nishi Singh.

She is currently in city to teach the nitty-gritty of surface ornamentation, her specialisation, to students of Samana Institute of Design Studies (SIDS).

“In the past, clothes had only functional dimension; we would wear them to cover our bodies or just to stay warm and so they were not considered a proper subject for copyright. Now that fashion has a big artistic component to it and is subjected to rampant imitation, something effective should be done to stop it,” she says. Whenever she feels the pressure of work in Delhi and wants to steal time off her hectic schedule, she comes here to teach. “I love teaching; it’s an effective tool to empower,” she says.

After a postgraduate in crafts and design from the Indian Institute of Craft and Design, Jaipur, she pursued a continuing education programme in ‘Textiles for Home Fashions and Apparel’ from NIFT, Delhi and also has a diploma in fashion design from the JD Institute of Fashion Technology, Delhi.

Pointing to the Kalamkari, the famous hand-painted or block-printed cotton textile produced in Andhra Pradesh, she says it is very precious and must be preserved and given wide patronage.

“Designers and even the Government could think of newer means to add more dimensions to help weavers of this apparel branch out. For instance, why limit the role of Kalamkari to only dress material or furnishing linen, why not for decorating your walls. Imagine large Kalamkari motifs adorning the walls of your drawing room,” she gushes with excitement. Talking about the weavers’ plight across the country, she says that they deserve a better deal but have been languishing in poverty for ages.

“A few months ago, I met a businessman in Banaras who deals with the hand-woven products of weavers. He was telling me that though he feels really sorry for the weavers, he would be forced to shift to ready-made clothes’ business as the former was not lucrative any more.”

From working for the Government sector alone in the past, Ms. Singh had made a foray into corporate sector now. “I am more disciplined now and the experience of working with corporate sector has changed my perspective,” she adds.

She said that regardless of the area of one’s specialisation, young designers must focus on staying original. “Work hard, think about original designs and put their best foot forward; that’s a sure-fire recipe for success,” she says with a smile.

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Printable version | Jan 27, 2021 9:12:35 PM | https://www.thehindu.com/news/cities/Vijayawada/internet-ruining-creativity/article8401203.ece

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