Buyers are continuing to adopt wait and watch policy before investing in gold and the reason is fluctuating market prices, according to jewellers.
“There should be stability in prices for at least three weeks to facilitate customers buy gold ornaments. But these days, the rate is not steady forcing buyers to think twice before investing,” said a gold jewellery expo organizer V.K. Manoj.
He is organizing a three-day exhibition of gold jewellery for the third consecutive year in city from Friday.
Forty jewellers from New Delhi, Kolkata, Jaipur, Mumbai and Hyderabad among other cities are displaying their products.
He said sales were likely to pick up from mid October and may continue till December due to auspicious days on account of Dasara Navaratri and Diwali festivities.
People invest in gold during Diwali festival and they will continue it mid December as several families plan marriages during ‘Karthikamasam’. Sales will again go up from February after the commencement of marriage season.
About latest trend, he said a majority of customers prefer light weight jewellery such as ‘kundans’, bangles, ear studs and rings as they are easy to buy with less investment.