Tiruchi Aavin introduces toned milk packets

November 17, 2019 03:43 am | Updated 03:43 am IST - TIRUCHI

Catering to the needs of different age groups, particularly elders and children, Tiruchi Aavin has introduced toned milk packets.

They will be available in Aavin booths and parlours in Tiruchi, Perambalur, Ariyalur and Karur districts from Sunday. The toned milk is priced at ₹40 a litre for customers who possess Aavin cards and ₹43 a litre in retail market. The price is ₹3 less than standardised milk. The fat content in toned milk is 3% as against 4.5% in standardised milk.

Inaugurating the sale of toned milk on Saturday, C. Karthikeyan, Chairman, Tiruchi District Cooperative Milk Producers Union, said there was demands for milk with low fat content. Hence, it was decided to supply toned milk to needy customers. It would mainly benefit elderly people and children.

R. Suman, General Manager, said 5,000 litres of toned milk would be initially produced daily. Depending on the demand, production would be increased.

Mr. Karthikeyan said Tiruchi Aavin had begun production of Full Cream Milk, which would have a fat content of 6%. They would be available in 180 ML sachets and priced at ₹10. The product was mainly aimed at tapping the commercial market. The new product was expected to boost sales.

Tiruchi Aavin recorded an increased procurement of 4.65 lakh from its producers on Saturday, he added.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.