Matsyafed is planning to launch online sale of fish, Fisheries Minister J. Mercykutty Amma, has said.
The Minister was inaugurating the Fish Mart opened by Matsyafed, in association with the Kozhencherry grama panchayat, at the panchayat stadium in Kozhencherry on Monday.
According to the Minister, the idea is to reach fish to the doorstep of the consumer, once he or she booked the order online.
She said fresh fish from Neendakara in Kollam would be supplied to the hi-tech Fish Mart in Kozhencherry.
Ms Mercykutty said steps would also be taken to strengthen the fisheries sector and ensure the quality of fish.
Inland fish culture is a very good source of revenue and the State requires as much as 12 crore fish seeds against the present seed production of two crore. Kerala presently depends upon other States to meet its annual fish seed demand, she said.
Ms. Mercycutty said the Fisheries Department would explore the possibility of opening two more seed production centres in Kollam district with a view to produce as many as 4 crore fish seeds annually.
Veena George, MLA, presided over the function. Mini Shyam Mohan, panchayat president, and George Mammen Kondoor, District Panchayat vice-president, also spoke.