Kochi

Crow strikes a chord with book lovers at Krithi

Feel of Malayalam: Volunteers wear T-shirts with lines from Malayalam poems at Krithi International Book Fair in Kochi on Friday.

Feel of Malayalam: Volunteers wear T-shirts with lines from Malayalam poems at Krithi International Book Fair in Kochi on Friday.   | Photo Credit: Thulasi Kakkat

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The logo was suggested by filmmaker Shaji N. Karun

Vyloppilli Sreedhara Menon’s Kakka (Crow) which embodies freedom, friendliness, and cleanliness has struck a chord with book lovers of Krithi International Book Fair - 2018 as its logo.

Created using lines from the iconic poem by Vyloppilli, the crow was suggested for the logo by filmmaker Shaji N. Karun.

He is the creative director of the festival.

Creative agency, The Local Network in Ernakulam, created the logo with letters. They also played on the infamous ‘kili poyi’ (gone bonkers) usage by making it ‘kili vannu’.

Students of Additional Skill Acquisition Programme who are volunteers of the fest go about in their special T-shirts with quotes and stanzas from famous Malayalam poems and World literary texts adoring their back.

From Tolstoy to K.R. Meera and Rafeeq Ahamed, to be precise.

The branding of the fest, with the literary crow as its logo, is complete with billboards announcing the programmes catching the attention of passers-by in several parts of the city.

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Printable version | Jan 28, 2020 3:14:13 PM | https://www.thehindu.com/news/cities/Kochi/crow-strikes-a-chord-with-book-lovers-at-krithi/article22913469.ece

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