Start-up adds to organic product menu

Terra Firma Projects, a Hyderabad-based start-up focussed on organic food, is looking to scale up by expanding the product range as well as getting into newer markets.

At the launch of Quinoa upma mix (with dehydrated vegetables), its eighth organic ready-to-cook processed product, executive director and CEO Likitha Bhanu said Terra Greens range of products are available in 300 stores across 16 States.

In all, over 100 products are made available – including those that are sold online – a list that includes cereals, pulses, spices, oils, beverages, as well as the recent addition of ready to cook breakfast mixes.

Though Ms. Bhanu is keen on taking the product range to new markets quickly, particularly the northern parts of the country, she is in no hurry when it comes to raising funds.

While a few VC funds have evinced interest, the two-year old firm would like to grow and consolidate.

The investment made in the business is Rs. 6 crore and the company expects to post Rs. 15 crore revenue this financial year.

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Printable version | Apr 17, 2021 9:10:28 PM | https://www.thehindu.com/news/cities/Hyderabad/startup-adds-to-organic-product-menu/article7763771.ece

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