City-based artificial intelligence (AI) start-up Enixta Innovations on Wednesday launched buysmaart.com , a product discovery platform that recommends the best mobile phones for users.
“We have created an artificial intelligence engine that reads more than a million reviews and automatically extracts meaning from these reviews to recommend the right phone for you,” said Enixta’s founder and CEO Giri Devanathan. “Artificial intelligence is the next major phenomenon in computing and smart agents taking decisions on behalf of consumers will become commonplace,” he told reporters here.
The company, which has invested Rs.2 crore and received commitment to the tune of another $1.5 million, intends to add more product categories after mobiles, a list that would include laptops, cameras and even cars. “Affiliate commissions will be our revenue model,” he said, the company gets a commission from retailer website for referring the use.
