Dr. Reddy’s Laboratories on Wednesday unveiled a new visual identity and brand. The heart in the new logo “depicts empathy and caring while the circles connote dynamism and responsiveness,” a release from the company said. The DRL has also chosen a new corporate colour – Purple, “associated with creativity and wisdom.”
The rebranding exercise is to “derive a unifying, patient–centric approach, to meet new and daunting challenges that patients are facing.” It will be executed in two stages – in the first phase, the corporate brand has transitioned to the new identity, while the next phase will see the new identity transitioning on to the company’s product packaging.
Chairman Satish Reddy said: “Our belief ‘Good Health Can’t Wait’ lends new meaning to our core purpose of accelerating access to affordable and innovative medicines.”
The existing logo and brand identity will remain in place and valid until changes pertinent to legal processes, documentation and other regulatory or statutory changes are complete, the release said.
