Hyderabad startup makes eyewear affordable

With 12 stores in city, Lensfit is set to add six more soon

January 19, 2019 12:30 am | Updated 12:30 am IST - HYDERABAD

Eyewear is no longer a necessity for those diagnosed with short or far-sightedness, it is also a fashion statement. But can quality eyewear come at an affordable price? This is what city-based startup Lensfit is busy doing.

Founded by Vamsi Seemakurthy and Abhilash Borra in 2017, the company believes that this aspect is crucial in capturing the market. According to Mr. Seemakurthy, a mechanical engineer, the company works both online and offline with as many as 12 stores. With the duo working on expansion plans, more such stores are in the offing. “The offline stores are based on franchise business model. So far we have 12 stores and we will open another six soon. By the end of 2019, we are targeting 55 to 60 stores across the country provided we grow organically,” says Mr. Seemakurthy.

Touching upon sales and growth, he says he is confident of making a mark in the market. While Mr. Seemakurthy is a GITAM University product, co-founder Mr. Borra’s family is involved in the opticals business for many years. This, according to the founders, gives them the required access to supply chain. “While the company was established in January 2017, we began operations in July the same year. Then it was for about 10 months that we were busy working on our supply chain,” Mr. Seemakurthy says.

The company claims that the pricing is important when catering to the customers. This, it believes, is why prices are competitive. “We are making sure that we have no hidden costs. This is why our products are cheaper than the others. We have sold over 10,000 units so far,” Mr. Seemakurthy claims.

Apart from eyeing the metros, the company has its focus on tier-II and tier-III cities also.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.