The Telangana Rashtra Samiti government is all set to use mass media to take the major developmental and welfare initiatives it has launched over the past three years to the common man.
Chief Minister K. Chandrasekhar Rao is reportedly keen on taking the good work done ever since the party took over the reins to the grassroots level. Accordingly, Mr. Rao’s recent meeting with cross section of artistes, poets, writers and others is aimed at exhorting them to prepare themes based on which the government could percolate the implementation of its pet schemes to the last mile.
“Ideas are being generated. They will then be developed into themes and subsequently taken to the people through the mass media,” a senior official involved in the process said adding that the programme was still in embryonic stage, but the government was firm on taking its achievements to the people.
The Chief Minister is reportedly toying with the idea of a weekly or fortnightly phone-in-programme over television through which he could have direct interface with the common public on the implementation of the schemes at the ground level. A studio was reportedly being put in place in the Chief Minister’s camp office enabling live telecast of Mr. Rao’s interface with people in this direction. “Modalities of the programme are being worked out and we will soon have a clear picture emerging on the issue,” the official said.
