Freedom sunflower oil maker plans foray into many States

Gemini Edibles & Fats India (GEF India), the company behind Freedom Refined Sunflower Oil, plans to foray into more States, including Tamil Nadu and Kerala.

“The company is looking at strategic expansion and in the next few years, intends to launch in Tamil Nadu and Kerala, which have a high sunflower oil consumption. We will also expand presence in northern and eastern States such as Chhattisgarh, Jharkhand, Uttar Pradesh and West Bengal,” managing director Pradeep Chowdhry said.

₹500 cr. for plant in TS

On plans for Telangana, Mr. Chowdhry said that the company is considering setting up a refinery in the State. The estimated investment on the 1,000 MT/day edible oil facility will be up to ₹500 crore. The proposal is at the drawing board stage and discussions on the same are underway.

He said this while announcing that Freedom Refined Sunflower Oil, the company’s flagship brand, has been ranked number one brand by volume sales in the sunflower oil segment in the country as per Nielsen IQ data on Refined Oil Cons Pack (ROCP) market in India (U+R) for year ending March 31.

It has also been ranked number one brand in the country by value in the sunflower oil category with a 20.5% market share (Nielsen IQ MAT March). The brand achieved this while having presence only in Andhra Pradesh, Telangana, Karnataka, and Odisha, the company said in a release.

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Printable version | Aug 13, 2022 6:18:54 pm | https://www.thehindu.com/news/cities/Hyderabad/freedom-sunflower-oil-maker-plans-foray-into-many-states/article65561187.ece