Dabur India has launched its new product Dabur Madhurakshak Active, which it claims to help in lowering high sugar levels and assist diabetic patients. The product would be prescription-based and has been developed in partnership with the Central Council for Research in Ayurvedic Sciences (CCRAS), an autonomous body of the Ministry of AYUSH, said Gaurav Malik, brand manager, Ethicals, Dabur India. The product is priced at ₹200 for 150 grams and has to be taken thrice a day on doctor’s advise.
Clinical studies
Its efficacy is backed by several clinical studies and scientific experiments to bring forth the most advanced juxtaposition of traditional Ayurveda with modern science, he said. He said a clinical study conducted with Non-Insulin Dependent Diabetes Mellitus (NIDDM), demonstrated that the product has reduced fasting and post-prandial blood sugar levels along with clinical improvement in diabetic subjects after 24 weeks of treatment.
