Lawrencedale Agro Processing (India), a fresh vegetable supply chain firm based in The Nilgiris, Tamil Nadu and specialising in post-harvest management, plans to set up a processing centre in Hyderabad.
One of three such facilities the company has proposed in South India in the next financial year, it will be crucial for the company that has also launched the LEAF brand fresh produce in Hyderabad, eyeing a manifold increase in the total daily sales.
A chunk of the 30 tonnes daily sales comes from Kerala, with Tamil Nadu and Karnataka accounting for the rest. The company wants to increase this to 250 tonnes by 2017-18, for which it would engage with more farmers and foray into new markets, including west India. From about 3,000 farmers, the number would increase to 10,000 farmers, said CEO P. Vijayaraghavan.
At the launch of the fresh vegetables brand in Hyderabad recently, Mr. Vijayaraghavan said the other processing centres would be set up in Bangalore and Pollachi. The investment in each could be between Rs. 2-5 crore.
Corrections and clarifications:The article has been corrected for a factual error.
