For the customers of BMW, it was a different kind of experience when they got the feel of the greens at the BMW Golf Cup held on the Hyderabad Golf Association course at the Qutb Shahi tombs in the backdrop of the historic Golconda fort on Sunday.
The fact that the organisers had to restrict the number of entries to about 150 was proof of the growing fascination for the sport, even among amateurs.
And, it was apparent that they wanted to be there on a comparatively hot morning to wield the club in their own way.
For the record, the BMW Cup would be held across 12 cities in India and the winners in all the editions would feature in the national event, the winner of which would go on to play the international-leg of the championship, said Gautham Gudigopuram, managing director, Kun Exclusive.
“Amateur golfers, both men and women, are identified by the BMW dealers and given the chance to compete. It serves the dual purpose of promoting the sport and the brand too,” he said.
The big turn-out and the enthusiasm at the venue was a refreshing sight, reminding one that it is not just cricket, tennis, or badminton but golf that is picking up in a big way thanks to such initiatives.
Frank Schloeder, president (act), BMW Group India, said golf has rapidly proliferated across India and the BMW Golf Cup International complemented this dynamic progress and legacy of the sport in this country. “We hope to see some great performances from this year’s participants and wish them success,” he said. The BMW Cup featured three categories for both men and women.
