Delhi

Up and about: The online burger flash sale

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Flash sales online to sell mobile phones and bestsellers have created ripples over the past few months and proven to be excellent ways to raise publicity around a launch.

Trying to cash-in on the frenzy ahead of its launch, international burger chain Burger King took advance booking to a new level by letting customers order burgers in a flash sale.

The official Burger King India page on Facebook posted a link to ebay.in ahead of the opening of its first store in India at noon on Sunday by offering customers a chance to jump the queue and receive a free t-shirt on buying a burger at a promotional price online.

At first, Facebook users thought it was a fake message. This until people started posting screenshots of their confirmation vouchers. Youngsters crazy about fast food lapped up the offer and created quite a buzz around it.

However, some are still sceptical about the offer.

Rohan, a clothes store attendant at a Saket mall, where the outlet is opening, said: “All this is a gimmick to get people to visit the store on the launch date. There will be so many people at the store… it will be chaotic as I have been told that over 1,000 burgers have been booked. How is that jumping the queue?”

There is resentment among the fans of the chain over non-availability of their famous beef burgers in Delhi. The sale closed on November 5 once the number of burgers available sold out.

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Day Two of the three-day South Asian Bands Festival at Purana Quila saw a huge crowd of Delhi University students, who had come to attend the performance of The Ska Vengers. A popular band among students, it has performed at DU fests several times. The performace by Indus Creed was also appreciated.

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Printable version | Jan 29, 2020 3:23:25 AM | https://www.thehindu.com/news/cities/Delhi/up-and-about-the-online-burger-flash-sale/article6580165.ece

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