Juggernaut, the first to tap mobile phone publishing

Chiki Sarkar, former publisher of Penguin India and editor-in-chief of Random House India, has set up a publishing company, Juggernaut, with Durga Raghunath, CEO and co-founder, who launched Firstpost and was CEO, Web18.

Juggernaut seeks to introduce innovative concepts and plans to target mobile phone users as readers by releasing books that can be read on any mobile device. The company announced that they will be giving authors both a digital and a physical platform with new ways of commissioning and rethinking the reading experience, book distribution and payments.

“At Juggernaut, we want to create a world-class Indian publishing company that will be recognised internationally and pioneer new ways of publishing and reading. My ambition has been to build the strongest, most respected publishing team in the country with the best partners and advisers in every field,” says Chiki Sarkar.

Durga Raghunath said that she was delighted to return to publishing with a strong digital lens and that since there were more Indians accessing the internet, reading, writing and paying online than five years ago, she could not imagine something more exciting than rethinking the underdeveloped book market and getting Indians to read.

Juggernaut’s founding team includes some of the country’s most experienced publishing professionals that include Gavin Morris, Jaishree Ram Mohan, Nandini Mehta, and R. Sivapriya.

The digital and business teams include Saurav Roy (CPO), and Neel Karinje (CFO). Juggernaut’s investors are William Bissell, Nandan Nilekani and Neeraj Aggarwal.

Juggernaut will publish 50 titles each year, starting from April 2016. It will be distributed and warehoused by Hachette India. The digital programme, which forms a major focus at Juggernaut, will be announced shortly.

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Printable version | Oct 22, 2020 7:03:40 PM |

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