Tapping a new set of art buyers

November 08, 2014 10:37 am | Updated 10:37 am IST - NEW DELHI:

F.N. Souza

F.N. Souza

Art galleries in the city are trying to reach out to a new set of buyers in the market. This group consists of young CEOs and people who are looking to make their first investment in art. These buyers, unlike art collectors who are well-versed with what they seek to buy, need some guidance on how to go about making their investment.

In order to bring the works of Indian masters, as well contemporary artists closer to the buyer, Bid Art Bull and Global Art Hub are organising an auction of Indian Modern and Contemporary Art here on November 16 at 7 p.m. at The Ballroom, The Oberoi . Ahead of the auction on November 9, there will be a preview at the Drawing Room, The Oberoi, between 11 a.m. and 6 p.m.

On auction are works by M.F Husain, F.N. Souza, Amrita Sher-Gil, Nandalal Bose, Paritosh Sen, Krishen Khanna, J. Swaminathan and Amarnath Sehgal, as well as a selection of works by contemporary masters from major private collections like Paresh Maity, Shakti Burman, T. Vaikuntham and more.

The 61 works that will go under the hammer have been sourced from various collectors who are looking to change their portfolio and reputed art galleries.

Auction curator Uma Nair said: “This auction offers collectors an extraordinary opportunities to transact, as it begins with focus on vintage artists in India and moves into contemporary Indian art.”

Kiran Mohan of Bid Art Bull said a lot of research had gone into curating the exhibition, and the authenticity and value of each piece has been studied carefully. “There are many first-time buyers for whom we do extensive research so that they know the complete history behind the work and why a certain value has been attached to it. People need to understand what they are investing in and the need to have proper documents to show the authenticity of the works.”

A photograph by Karan Khanna and a threaded landscape by Gunjan Arora and Rahul Jain, which is a symbol of Haider will also be auctioned to raise funds for Kashmir. The frame of the artwork has been autographed by the film’s actors.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.