Standardisaion of beauty, celebrating every skin tone and how skin colour bias or “colourism” is just another form of bigotry were some of the issues underlining the launch of the campaign “India’s Got Colour”, in the Capital on Monday.
The event hosted by UNESCO saw the launch of a 2 minute music video produced by the Nandita Das Initiatives, with the same name - “India’s Got Colour”- and was followed by a panel discussion on the need to trigger conversations around the stigma and bias associated with skin tones and colourism is the country.
Actor and filmmaker Nandita Das, who has also directed the music video along with filmmaker Mahesh Mathai, said, “Every skin colour needs to be celebrated. This is something which affects women right from the time they are born, especially because of the standardisation of beauty that has taken place. Why are princesses and angels always light skinned? Where have these notions come from? It is important to trigger conversations around the issue.”
