In a bid to boost its non-traffic revenues through advertisements, the Delhi Transport Corporation (DTC) will undertake a market sounding exercise and hold a meeting with outdoor advertising agencies on October 8.
The meeting, to be held at the DTC headquarters, will assess the current practices of advertisements through unipoles, modern porta-cabins, time-keeping booths, low-floor buses and facial walls of depots and terminals, a senior DTC official said.
The DTC presently owns 3,775 low-floor buses including 1,275 AC buses, 42 bus depots, two central workshops, 25 bus terminals and 80 porta cabins. The depots, terminals, unipoles and other properties are situated at prime locations in the city, the official said while adding that DTC buses cover approximately 9 lakh kms every day.
Possibilities of full bus body wrap by one way vision from outside and inside will also be discussed in the meeting with the advertisers, the official added.
A meeting will be held on October 8
