The Hindu, as part of its ‘Habits of Coimbatore’ campaign, launched its first habit - ‘wearing helmets’.
As part of the Golden Jubilee celebrations of The Hindu in Coimbatore, the newspaper invited its readers last year to recommend habits that they wanted to adopt for the betterment of the city. Readers responded with various suggestions such as wearing helmets, road traffic safety, and tree planting.
Readers may visit www.thehindu.com/habits to take a pledge on wearing helmets by filling in the details.
They will receive an e-certificate of acknowledgement for taking the pledge.
On July 27, 2019, the Coimbatore edition of The Hindu marked 50 years of its publication. Events such as ‘Open House’, an interaction between the readers and senior staff of the newspaper, and ‘Rewind Coimbatore’, a two-day photo exhibition, were held last year as part of the celebrations. The ‘Habits of Coimbatore’ campaign was launched in September 2019.