As part of observing World Breast Cancer Awareness Month from October 1, Sri Ramakrishna Hospital launched a digital pledge campaign on Tuesday through a dedicated website available in both English and Tamil.
P. Guhan, Director of Sri Ramakrishna Institute of Oncology & Research (SRIOR), emphasised the importance of raising awareness about breast cancer. “If detected early, treatment may only require surgery and medication, without removing the entire breast or undergoing chemotherapy or radiation,” he said.
The digital campaign was officially launched in the presence of Joint Managing Trustee of SNR Sons Charitable Trust R. Sundar, by Chief Operating Officer of SNR Sons Charitable Trust Swathy Rohit, along with dean Rajagopal, surgical oncologist K. Karthikesh, and CEO of SNR Sons Charitable Trust C. V. Ramkumar.
Aligning with the WHO’s theme for World Breast Cancer Awareness, “No one should face breast cancer alone,” the hospital has introduced the digital pledge campaign and has also linked some of its well-received digital awareness initiatives to it.
Individuals can visit https://mhits.in/SRIOR/breast_cancer_2024/ or scan the dedicated QR code to take the pledge. Upon reaching the landing page, they should first choose their preferred language and then take the pledge. After that they can enter their name, and upload their photo. The pledge can then be downloaded as an image. The hospital has urged the participants to set this image as their WhatsApp display picture for the entire month of October, aiming to reach as many people as possible. The goal is to spread awareness and show solidarity with those affected by cancer.
As part of the Pink October initiative, the hospital is offering free breast cancer screening and mammogram throughout October on all working days, between 9 a.m. and 5 p.m.
Published - October 01, 2024 06:27 pm IST
