Salem Railway Division to rent spaces for product promotion

As part of its efforts to improve earnings, the Salem Railway Division would offer spaces at its stations for product promotion campaigns.

Business firms can display their products and set up kiosks at railway stations. There are 94 railway stations under the Salem Division and interested firms can approach respective station managers for the purpose.

E. Harikrishnan, Senior Divisional Commercial manager, Salem Division said “Spaces would be earmarked by commercial inspectors in each station and interested persons can easily approach our station managers for the purpose. There is no cumbersome process involved. In each station, spaces have been selected based on where it would attract attention of passengers. The rent would vary based on earnings of the station.”

Food plaza

He added that in Salem junction, they had planned to rent a space near the food plaza. According to railway officials, they would charge approximately ₹8,500 per 100 sq.ft.

Mr. Harikrishnan added that they were targeting a revenue of ₹10 lakh this financial year through this initiative. The division earned ₹1.35 crore through advertisements between April and October this year.

Last year, the earnings for the period was ₹1.17 crore. Mr. Harikrishnan welcomed innovative ideas that would prove viable to the railways.

Coimbatore, Tiruppur, Erode, Salem and Karur are the major stations under the division and the division has an overall footfall of about 1.1 lakh a day. According to officials, the division has achieved its non-fare revenue targets and has installed BMI machines at 11 stations and fare repeater board at 25 stations.

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Printable version | Jun 27, 2022 2:19:40 am |