ITC’s water stewardship project wins recognition

FMCG major ITC’s paperboards factory in Coimbatore has received the Alliance for Water Stewardship platinum-level recognition for its social activity in the Upper Bhavani basin.

Upper Bhavani basin

According to a press release from ITC, the activities at the Upper Bhavani basin started in 2015 and is two-fold: minimising water consumption and recycling and reusing effluents at its paperboards factory, and working towards a watershed management strategy at the catchment area jointly with WWF-India.

Villages benefited

The activities in the catchment area have benefited nearly 149 villages, the release said.

The company works with farmers to improve irrigation efficiencies in agriculture and on the supply side by constructing check dams, farm ponds, and water harvesting and recharging structures.

Second site

Adrian Sym, Chief Executive Officer for Alliance for Water Stewardship (AWS) said, “ITC Kovai is only the second site worldwide to achieve AWS Platinum certification. I look forward to supporting ITC on the next stage of its journey on water, and to encouraging others to follow their example.”


“This certification is a source of encouragement and will inspire us to scale up our efforts to ensure water security to our stakeholders around our factories,” said Chitranjan Dar, Group Head of EHS, Projects and Research and Development, ITC Limited.

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Printable version | Jan 18, 2021 8:01:30 PM |

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