Coimbatore

Invista looks at product for ethnic wear

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Invista plans to come out with special product (fibre) for the ethnic wear segment in India soon, according to Avinash Chandra, Marketing Head – South Asia of Invista Sales and Service India Private Limited.

He told The Hindu here on Tuesday that penetration of spandex fibre in the denim segment in the country was more than 50 per cent and in the basic garment segment it was about 20 per cent.

For Invista, which has Lycra, Cool Max, ThermoLite and Cordura in its product basket, denim, basic garment, ethnic wear and active wear would be the focus areas in the country. The product for ethnic wear would be promoted in textile clusters such as Surat, Kolkata and Jaipur.

Lycra is present in the Indian market for almost two decades now and Invista imports the fibres from its Singapore, China and Europe plants. India’s fabric sector is also becoming competitive and its export of fabric to the garment industry in other countries is likely to go up.

The textile industry in countries such as Bangladesh and Vietnam was focused more on the export market.

In India, the domestic opportunities were high and consumer awareness on fibres such as Lycra was improving. Invista worked with textile mills, integrated companies and garment and apparel manufacturers. South India was an important market for Invista, he added.

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Printable version | Dec 6, 2019 6:32:22 AM | https://www.thehindu.com/news/cities/Coimbatore/invista-looks-at-product-for-ethnic-wear/article5021749.ece

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