Coimbatore

Aavin launches kaju katlis, reintroduces ₹10 curd packets

K.P. Raju, chairman of Coimbatore Aavin (second left), launching the sale of kaju katlis in the city on Thursday.

K.P. Raju, chairman of Coimbatore Aavin (second left), launching the sale of kaju katlis in the city on Thursday.   | Photo Credit: S_SIVA SARAVANAN

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Tamil Nadu Co-operative Milk Producers’ Federation Limited (Aavin), which launched the sale of kaju katlis on Thursday, plans to have four make-shift parlours here on Friday and Saturday to sell its products for Deepavali.

According to R. Ravi Kumar, General Manager of Aavin Coimbatore, ghee is one of the byproducts that is in high demand before the Deepavali festival. Usually, about three tonnes of additional quantity of ghee is sold in the district before the festival.

This year, the Federation has launched kaju katlis, which are made at its unit at Pachapalayam.

“This is a pure ghee sweet and we make it with Aavin ghee. Nearly two tonnes of kaju katlis are expected to be sold in the district this festival season,” he said.

If the response is good for kaju katlis, it will be sold after Deepavali too, he added.

Aavin has five own parlours and 210 private outlets in the district. Byproducts of milk, including ghee, flavoured milk, butter, curd, and chocolates, are sold at these outlets. It opened two makeshift parlours on Thursday and will open two more on Friday where all its byproducts will be sold. About 40% of the milk processed by Aavin is made into byproducts.

Further, Aavin Coimbatore reintroduced on Thursday curd packets priced at ₹10 each.

The demand for these is high. The price was recently increased to ₹12.

However, based on a market study, to cater to customer demand, the ₹10 packets have been reintroduced, he said.

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Printable version | Dec 10, 2019 7:13:30 PM | https://www.thehindu.com/news/cities/Coimbatore/aavin-launches-kaju-katlis-reintroduces-10-curd-packets/article29790281.ece

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