The 11th edition of The Hindu Lit for Life opened with Nirmala Lakshman, Director, The Hindu Group and The Hindu Lit For Life, addressing the audience. “We hope to deliver an enriching and memorable festival this year. I hope we can bring you a longer festival and more sessions in the years ahead. Meanwhile, do enjoy the evening with more to come, the whole day tomorrow, and thank you for being there,” she said.
Suresh Balakrishna, Chief Revenue Officer, The Hindu spoke about how the Lit for Life mobile library was flagged off earlier this month by Gagandeep Singh, Commissioner, Chennai Corporation. He said, “We believe in creating a shared and immersive experience in Chennai. Substantiating this further, he added, “We set up reading zones in six metro stations where people could read while they waited for their train. We identified commuters who were immersed in reading, as opposed to their mobiles, gave them a gift or invited them here. And most of these people were under 30 years, which makes us realise that youngsters not reading is something we must take with a pinch of salt.”