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Cycle of meals: Zomato

Eco-friendly deliveryA Zomato delivery person on a bicycle  

The next time you order food on Zomato, don’t be surprised to see a delivery executive pedalling up to your doorstep.

The restaurant search and discovery service, which has also forayed into delivery, has recently gone a step further and roped in e-bikes and bicycles to bridge that last mile.

The company describes it as their way of pedalling towards sustainable mobility and calls this the “last-mile delivery fleet”.

The aim of this app-based delivery process in adopting these latest modes of transportation is to help reduce environmental damage and create additional employment opportunities. “At the same time, tackle traffic and parking issues, especially in the narrower lanes of the country, where cycles would be able to navigate better,” says Mohit Gupta, CEO, Food Delivery business, Zomato.

Cycle of meals: Zomato

The company claims that they currently provide food delivery services across 150 cities in India, with a delivery fleet of 1.5 lakh partners.

“As of today, Zomato has over 5,000 cyclists operating across 12 cities, with the majority of the fleet pushing the pedal in Delhi NCR. As a company, we do not own vehicles, but have partnered with Mobycy, e-HIRAN, TNT, Yulu and Zoomcar’s PEDL to provide e-cycles to aspiring delivery executives who are allotted shorter order distances — an average of 2.5 kilometres — to ensure faster delivery,”adds Mohit Kumar, COO Food delivery, Zomato.

The rent, however, will have to be borne by the delivery partner... which Mohit Kumar states is “minimal”.

One of the tie-up clauses includes maintenance and breakdown issues to be handled by the respective companies for the last-mile delivery fleet.

To ensure that this delivery system is foolproof, the company ran aggressive trial runs before piloting out. This included interacting with more and more delivery partners to understand the issues they faced while on the job.

Discussing their other initiatives towards the environment and economy, Mohit Kumar adds, “We have been taking baby steps towards environmental responsibility by promoting biodegradable packaging and targeting food wastage with Feeding India. With the ‘last mile delivery fleet’, we are looking at bringing down our carbon footprint. The feedback and response from our cycling delivery partners assure us that we are on the right track.”

So how does the company strive towards successfully tackling seasonal climatic challenges such as summer and monsoon? “We have thought about those issues, and honestly, we are still looking at a way to meet the challenges. As of now, we have decided to limit the distance to 1.5 kilometres during peak summer.”

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Printable version | Mar 3, 2021 12:43:10 PM |

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