Luxury

Stories set in stone

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

A bracelet inspired by the Eiffel tower, made of rose gold and studded with a pair of Tanzanite. A pendent bearing the design of a ballerina in pink gold set on a bed of rubies. A pair of rose quartz earrings inspired by the Dal lake and the motif of a Chinar leaf engraved behind. Rows of fine rubies to depict Tulip gardens, sparkling yellow sapphires to represent the maple leaves and fine-cut luxury diamonds for dew drops. Just imagine the beautiful elements of exotic places like Kashmir and Paris coming alive in the form of jewellery! That's what Zoya has brought to the Temple town for the first time – picture-perfect sceneries from around the world frozen in ornaments. They are on display at the Tanishq showroom opposite to Christian Mission Hospital.

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

Zoya, the exquisite diamond boutique from the House of Tata is an eight-year-old brand that exudes a unique charm and appeal with one-of-its-kind designs and super-exclusive jewellery made from the top-notch diamonds and purest coloured stone, hand-crafted to immaculate perfection. “We have been doing trunk shows at metros apart from having two boutiques in Mumbai and one in Delhi. This year, we are looking at newer markets where there's an affinity for differentiated design jewellery. We have been showcasing at known jewellery buying markets like Hyderabad, Ludhiana and Chandigarh and this is the first time we are exploring the south. Madurai is the first city we are displaying in Tamil Nadu,” says Amanpreet Ahluwalia, the Business Head.

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

The brand Zoya personifies a woman who travels the world, says Ahluwalia. “We keep the discerning woman of today in mind and pick up stories. Each piece has a story to tell and Zoya is always eclectic and a collection-driven brand. We travelled to Greece and Spain when we started. And our latest is Paris and Kashmir. It's literally like travelling the world, when we give a walk through of the products.”

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

The collection at the Madurai expo is a preview of the brand's various collections such as Musee Du Luxe – depicting the beauty of Paris, Whispers from the Valley – that captures the seasons of Kashmir in gorgeous jewellery, Lace – a collection inspired from different kinds of delicate lace and embroidery work, Jewels of the Crown – inspired from the centuries of royal decadence, Greece- a collection inspired by the legends of time and traverses the magical world of Greece, Krsna – a range captures the popular legends that surround Lord Krishna, Awadh - every masterpiece from this collection is inspired by Awadh reminiscent of its glory and Banaras – inspired by the charms of a holy world.

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

“Zoya uses a language of complex modernity that's meant for people who don't buy jewellery as an investment or for occasions. It's for the connoisseurs who appreciate art and its value. That's why our jewellery are versatile pieces that can be worn for various occasions,” says Ahluwalia. “You will not see multiple pieces of the same design. Our customers are premier segment and they like to own something that's hand-crafted exclusively for them.”

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

The brand is also renowned for its master craftsmanship and fine design. From the design to the final product, it takes about 10 to 12 months for every piece as it's an inspiration driven-design and bringing that design alive is painstaking process. “The pieces may look simple and wearable, but the interlocking and the setting of the stones is super-sophisticated that a necklace would just sit perfect on your neck and take the shape of your collarbone,” vouches Ahluwalia.

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

The highlight of the Madurai show is that some of the pieces displayed were showcased at the Paris Fashion Week. “This year Zoya presented its latest collection – Musee Du Luxe, in collaboration with renowned fashion designer Manish Arora for his 10th anniversary presentation at Paris Fashion Week and we have brought some of those sets as well,” says Ahluwalia. The enviable collection ranges from Rs.1,50,000 to Rs.70,00,000.

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya

COVETED COLLECTION: Some of the exclusive pieces displayed at the show by Zoya   | Photo Credit: Special Arrangement

On bringing the limited edition show to Madurai, the franchisee of Tanishq showroom, Sridevi Suresh, says, “Being a 20-year-old franchisee, we have been building the brand Tanishq in the city. All our collection launches have been successful. Our store was ranked among top 10 in the sales of the Padmavati collection, that we showcased recently. People in our town can be unassuming and look humble, but the city and surrounding pockets have potential buyers. That's one reason why Zoya came. We wanted to offer our customers the experience of 'designer jewellery' and expose them to unparalleled luxury.”

The expo-cum-sale is on till February 11, from 10 am to 9 pm at the Tanishq store, East Veli Street. For enquires, call 09585553850

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Printable version | Apr 9, 2021 9:49:16 AM | https://www.thehindu.com/life-and-style/luxury/zoya-the-exquisite-diamond-boutique-from-the-house-of-tata-has-put-up-a-stunning-display-of-its-high-end-exclusive-jewellery-collection-for-the-first-time-in-madurai/article22705197.ece

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