he term ‘Scandinavian design’ owes its origin to a travelling design show in the United States and Canada in 1954-1957.
The show, which promoted the ‘Scandinavian way of living’, showcased works by Nordic designers and defined the style as we know it: simple and clean designs that were inspired by nature and accessible to all.
Mette Nissen, who helps set the style direction for IKEA, the world’s largest furniture retailer since 2008, believes that homes are special as they tell an individual’s, or a family’s story.
“I feel sad when people hire interior designers to set up their homes for them. It may give them a beautiful setting, but it takes away from the personality of the home. And what is a home without a personality,” she asks.
Nissen, who thinks of herself as a link in the retailer’s design chain, offers some simple tips to get yourself a Scandinavian-style home:
Less is more
Everyone across the world knows that Scandinavian design is synonymous with simplicity and style. The pared-back style is functional yet ticks off all the boxes, be it functionality, craftsmanship and minimalism.
The way to Scandi style seems simple — light woods and neutral colours, vivid textiles and clean lines, polished metals and stylish lighting — but it isn’t easy to achieve that easy elegance.
“Aim for a look that’s in-between, never super-modern or extreme. But definitely more modern than traditional,” says Nissen.
Remember to de-clutter every once in a while — a stack of old newspapers or collection of snuff boxes is definitely not Scandinavian.
Form weds function
Life in the countries of Northern Europe — Denmark, Sweden and Norway — wasn’t easy. So designs are extremely functional, with an emphasis on products that are needed.
That said, Scandinavian décor isn’t only about utility. Aesthetics is important tooe, which is why IKEA founder Ingvar Kamprad envisioned creating “a better everyday life for the many people”.
Nissen agrees. “Play with materials as much as you can and don’t be afraid to experiment. But always keep in mind that form and function need to co-exist. There’s no point in a beautiful element if it’s not functional and vice-versa.”
Co-ordinate colours
Interior décor from the northern part of the world aligns itself with neutrals. Subdued and calming tones of white, pale blue, ash grey, beige and ivory are a trademark.
Light tones make spaces appear open, clean and airy and put the focus on other things in the room (such as the furnishings or artwork). But choosing muted colours is not a prerequisite for this design style.
Nissen maintains that she likes all colours, but décor isn’t only about hues. “It’s the colour combinations, such as pastels and dark colours or white with an exciting colour, which make things interesting.
Nissen has a last tip for aspiring Scandinavian stylists: Seek inspiration everywhere. Be it exhibitions, artwork, nature, people or travel, a dose of fresh inspiration can help you turn your home around.
