Event Fashion

Hyderabad's Elahe Bazaar showcases the work of 22 designers

A model sports a sari by label Nadiya Paar

A model sports a sari by label Nadiya Paar   | Photo Credit: By arrangement


Twenty two designers showcase their fall-winter collections in Hyderabad

This week, Hyderabad is witnessing a handful of fashion pop-ups and shopping events. Did anyone mention economic slowdown and purse strings being tightened for non-essential purchases? Going by the buzz in the city, there’s still room for fashion therapy.

Elahe, the city’s first multi-designer store which recently completed 20 years, stepped up its fashion discourse just in time for the fall-festive season with Elahe Bazaar. The bazaar is an ongoing pop-up where 22 designers showcase their collections that are a mix of earthy handlooms and lustrous velvets.

The bazaar juxtaposes leading designers known for their runway collections alongside a few unconventional names that cautiously veer away from the mainstream. Delhi-based Peachoo Singh, for instance, isn’t someone you are likely to spot on Indian runways. Having honed her fashion aesthetics in Paris and blending it with Indian sensibilities, through her label Peachoo she creates unique pieces that can be conversation starters.

Aneeth Arora’s label Pero, with its quirky use of indigenous textiles and techniques, has brought to town a new collection that hasn’t been showcased at fashion weeks.

A ringside view of the showcase of 22 designers wouldn’t be easy to do in this piece, so here’s looking at a few of them:

No copies please

A model sports an ensemble by Prama

A model sports an ensemble by Prama   | Photo Credit: By arrangement

Pratima Pandey of Prama celebrates 10 years of her label and along the way, has discovered how to stave off cheap imitations of her collections. She works with master weavers in Chanderi and Maheshwari clusters and tweaks the weave for newer textures, because “a motif can be copied, not the weave.” Small details like the woven buttas help her garments stand out from the powerloom collections.

The festive line has thick stripes woven on dobby looms, and accentuated with Indian embroideries. “We use Parsi, chikankari, shadow work, zardosi and dabka embroidery done by craftsmen in the respective cities known for these techniques,” she explains. Pratima feels sending a garment to different pockets of the country for embellishment is worth it: “I feel the emotion of a place and its craft gets translated to the garment.”

She works solely with handlooms, but asserts that the onus is on designers to make the garments appealing. “No one will buy an ensemble simply because it’s handloom. We have to create a beautiful outfit.” Recently, one of Prama’s fine count khadi saris was showcased in Geneva for an event that marked 150 years of Mahatma Gandhi.

Floral dialogues

Mumbai-based designer Megha Kanera’s label Nadiya Paar has a continuous romance with flowers. The easy-to-drape saris in cotton-silk Chanderi use floral motifs, season after season. The emphasis is on lightweight saris in pastels, with the floral motifs contrasted by checked borders. “We play with draping techniques to make the saris more urban, and we encourage young women who may not be habitual sari wearers to team them up with loose-fit satin blouses with zippers. A touch of pink runs constant through our new collection ‘Touch Me Not’,” says Eesha, a designer representing the label. Earlier this year, Nadiya Paar’s saris had motifs of Indian flowers used for worship. The new line focuses on unusual Indian flowers and international ones.

Blend of cultures

Hyderabad's Elahe Bazaar showcases the work of 22 designers

Their spring-summer collections are in handlooms, and in hues of white, black and neutral beiges. In fall-winters, Peachoo’s ensembles take on deeper hues. Wine red, navy, and purples comprise their new line in georgettes, velvets, silks and tissues. The motifs are a mix of Indian (think bandhani-inspired looks) and East Asian. “The motifs reflect different cultures,” says Mehr Singh, representing the label. Their winter jackets that can be worn with saris or shararas have been a favourite with buyers. “We do both traditional Indian and unconventional pieces, and try to not produce two of a kind,” adds Mehr. Peachoo works with organic cotton sourced from Coimbatore and other pockets of the South, in an effort to stay relevant on the ethical fashion route.

Elahe Bazaar is on till November 16 at Elahe, Banjara Hills, and also features Nachiket Barve’s ‘Passport Princesses’ line of ensembles, collections of Monisha Jaisingh, Varun Bahl, Swati Vijayvargle, Nikasha, Torani, Summer by Priyanka, Divya Sheth, Nupur Kanoi, Shilpa karnavat, Mxs, Madsam Tinzin, Nini, Crimzon, Minaxi, Lajjoo C, Pankaj and Nidhi, and Gopi Vaid.

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Printable version | Jan 29, 2020 12:41:22 AM | https://www.thehindu.com/life-and-style/fashion/twenty-two-designers-showcase-their-fall-winter-collections-at-elahe-bazaar-in-hyderabad/article29971326.ece

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