Glossing Over | Fashion

Four beauty brands to know

How to navigate the beauty aisle if you are looking beyond the corporate giants

The convenience of ordering beauty products online is no longer a novelty, and with more customer-centric models, shipping delays and lost parcels seem antiquated. But I find that very often, we keep going back to the same brands, over and over — opting for usual suspects like Clinique, MAC and Bobbi Brown. Why aren’t we taking advantage of the diverse selection that is so easily accessible to us? There are some stellar, if lesser-known brands that are available online, and they are definitely worth a try. What’s better, many of them cater to specific needs and skin types with the kind of attention that the big names sometimes miss.

Looking for sunscreen designed for Indian skin tones? Organic labels with an emphasis on locally sourced ingredients? Here are some brands worth adding to your collection:

Dr. Sheth’s: Founded by second and third generation dermatologists, Dr. Sheth’s is a brand made specifically for Indian skin and its higher melanin count. Since its launch late last year, the Antioxidant Repair Cream (₹599) has been a regular part of both my professional makeup kit as well as my personal skincare regimen, rivaling the Embryolisse Lait Crème Concentrate, which is a makeup artist favourite worldwide. The products are full of amazing ingredients like vitamin E, rosehip seed oil, almond oil, olive oil, lactic acid and niacinamide. I am so glad to see an Indian brand make great skincare at such a good price point. The Clarifying Sulphur Mask (₹799), Basic Brightening Daily Sunscreen (₹950) and Basic Brightening Daily Cleanser (₹375 for 50ML) are all products most certainly worth trying. Details: drsheths.in

Ruby’s Organics: I first came across Ruby’s Organics when I was perusing Nykaa for a cream bronzer. Having tried brands such as Bite Beauty, I was curious to see how an Indian organic makeup line would perform. The products are multi-purpose and almost feel like skincare with pigment, which allows you to ditch the brushes and just use your fingers. If you happen to enjoy the ‘no-makeup makeup’ aesthetic, this is a must try. The Crème Bronzer (₹1100) is easily one of the best in my kit. The formula is easy to blend — not too warm nor too cool, and has a light shimmer running through it that adds a more skin-like finish to the face. Their blush in tan (₹1100) is a terracotta orange that looks like the most healthy and natural flush, leaving your skin with a slight glow because of its balmy-cream texture. The bronzer also works as a great eyeshadow, and the blush doubles up as a lovely lip colour. Details: rubysorganics.in

Klairs: This Korean skincare brand is gentle and effective for sensitive and acne-prone skin. While I personally prefer exfoliating my skin with acids over physical peels, the Klairs Gentle Black Sugar Face Polish (₹1570) is great as its main ingredients are all natural. If you happen to find yourself prone to congestion (blackheads in particular) around the nose and chin, this scrub is quite effective at getting rid of them over time. If you find yourself having a problem with your makeup lasting, or breaking up through the day, the Klairs Rich Moist Soothing Serum (₹1570) makes for a wonderful moisturising serum, perfect for under your makeup or even on its own if your skin happens to be oily. Details: klairscosmetics.com

Palmer’s: One of the biggest names in cocoa butter, Palmer’s products are among the best in the market if you are looking for hydration. Their coconut range, especially the hair products, is a personal favorite. The Coconut Oil Formula Deep Conditioning Protein Pack (₹210) is a must-have for longer hair that tends to dry out at the ends. I would be cautious while using this near the roots though, as it provides intense hydration and can leave your scalp looking slightly oily post-wash. If you aren’t big on protein packs, the Coconut Formula Leave-in Conditioner (₹595) provides long lasting hydration that is particularly great for wavy and curly hair that tends to frizz. Details: me.palmers.com

All brands are also available on nykaa.com

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Printable version | Feb 17, 2020 8:17:18 AM | https://www.thehindu.com/life-and-style/fashion/lesser-known-beauty-products-to-try/article24291054.ece

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