Karan Torani’s Sindh inspired fashion label

“Social media has been the oxygen for the brand,” says Karan Torani, 26, sharing how Ensemble’s head merchandiser had seen his Instagram posts soon after they launched last July and reached out. Today, his label retails at 22 offline and online stores across India. Are fashion weeks the next step? “For the moment, I’d rather invest the money in my production and photo shoots. I feel nobody is looking forward to a show as much as they are an online campaign,” he says.

Karan Torani’s Sindh inspired fashion label

With heritage weaves and chintz (hand-painted by kalamkari artists, then digitised and printed on fabric) as his USP, Torani draws inspiration from his Sindhi background. “I’m retelling stories of my community and designing clothes that my mother and nani wore, like phirrans and short patialas,” he shares. He adds that their nomadic culture can also be seen in the clothes — from tribal embroidery and bold use of colours, to prints and textures. “Here, more is less. If done precisely, nothing seems gaudy. I’m inspired by Sufi culture, too, so there is a lot of use of natural fabrics and loose silhouettes,” he says.

Even his ‘western’ designs take inspiration from Indian garments like gheras, angrakhas and kedias. “I take more risks with my menswear. A popular piece is the high-waisted trousers that take off from vintage Japanese patloons, with the nada (thread) becoming the belt.” With plans to work with brocades from Banaras — so far he’s been working with custom-woven chanderi handloom and ikat — he is also working towards launching a couture line in October. “With this line, I will be going back to certain heritage weaves, reviving Sindhi embroidery and working with real gota from Hyderabad, real kiran dori work, and more.”

His prêt pieces start from ₹8,000, while the couture line will range between 35,000 and 1 lakh. On Instagram @toraniofficial

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Printable version | Feb 22, 2021 1:22:01 PM |

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