Watch | India Couture Week 2020 goes virtual this weekend

What to expect at India’s first pandemic fashion week

Updated - September 20, 2020 08:07 am IST

Published - September 19, 2020 09:42 am IST

India kickstarted its first digital fashion week last evening with India Couture Week 2020 , joining other fashion weeks in Paris and Helsinki that made their debut a few months ago.

Sounding purposeful about driving the first such event in the country, FDCI chief Sunil Sethi says they were “left with no option and it was the need of the hour”.

Initial plans two months ago included CGI models, he reveals, till it became apparent that there was the possibility of having physical shows, as long as Covid-19 safety measures were observed. That said, the showcase will be online-only, with 12 leading designers on board.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.