• “Taneira has always been keen to promote the various activities that women do while wearing a sari,” says Raghuvar Seth, Head of Marketing, Taneira, the Titan brand which sells handwoven saris sourced from over 65 weaving clusters around the country. “This new dance video trend is one of the instances where we see that there are no bounds to the woman of today doing what she wants to do,” he says, adding that they are “looking forward to collaborating with various dancers, who bring out the beauty of a sari with every move”.