Cactus, denim and some art

It’s been just two years since the men’s lifestyle brand Rare Rabbit was conceptualised, and a flagship store launched in UB City Bangalore. Now, the baby brand has decided to come out of its burrow and expand rapidly. In this week alone, three stores are being launched all across India; one of them is in Chennai at Express Avenue Mall. The home-grown brand, as of now, has three other stores — in Bangalore, Bhopal and Amritsar, and by the end of the year, plans to expand to 35.

Rare Rabbit is the brainchild of Manish Poddar, the owner and creative director, who extensively researched fashion trends in Europe, and decided to build ‘a bridge to luxury’ through this brand in India. Apart from apparel (made by Rare Rabbit), eye wear (Garrett Leight eyewear, California), and ceramic bow ties (from Cor Sine Labe Doli, Italy), the store also houses art pieces and sculptures (from Lumas) priced between Rs. 45,000 and Rs. 1 lakh, and cactus plants!

The idea is to curate products from across the globe that are in sync with male sexuality — a concept like no other yet — says Manish. It was a huge challenge to bring brands like Cor Sine Labe Doli — used by the likes of George Clooney and Brad Pitt — to India, as most thought that people here were not ready for that kind of uber fashion yet. As far as apparels are concerned, the designs as minimalist as possible. “There are more details on the inside than outside. For instance, our denims have two rabbits staring out from the pockets on the inside of the jeans,” he says.

Most of the products have been designed and developed across Europe, and the fabrics sourced from Italy and other European countries. “We have luggage made of paper that feels like leather, from Tuscany; concept eye wear made for Hollywood projects, from Japan and Singapore; the store design is done in New York, and the fragrance in the store in conceptualised in Spain,” he says. “Also, we believe in naming each of our products. For example, we have a shirt called Glass Break, which has patterns similar to the name; then there are names such as Drive, Force, Roso, and so on. We like to consider all our products as living things, as they take the shape of the person wearing it. We wish that in the future, even our customers identify the products by their names,” he says.

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Printable version | Jul 18, 2021 7:02:38 PM |

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